At SADD Conference 2018, we joined forces with the NZTA Education Team who shared with us the step-by-step process they use when designing their advertisements and education programmes. They helped us to create a challenge which tasked students with designing a new SADD resource or activity design that meets current best practice guidelines. Students were stepped through the 5-stage ‘design thinking’ process to help them come up with relevant, meaningful and engaging activities.

Below are the videos we used at conference to explain each step and guide students with their design. You can use these videos now to guide you through designing an activity that fits a need in your school and community. Bear in mind that these videos were filmed specifically for conference so while they have some great tips in them, they do refer to some resources only used at conference.

You can check out how Conference 2018 went here. 


This video sets the scene for the design process and explains some key tips for ensuring your activity meets best practice.



Problem Definition

Use current statistics and information to help you develop a clear statement of what the problem is your activity will address




Engaging Your Audience

Think about your target audience and how your activity will connect with them





Design and Build

What is your activity, how will it work and what do you need to make it happen?




Going Live

It's time to launch your activity. Who can you connect with to make your activity a success?




Monitoring and Evaluation

Test your activity and see what the knowledge uptake has been. Has it achieved what you expected?


Once you have designed your activity make sure you let us know how it went! We would love to see photos and hear your stories.

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Thanks to the NZTA Education Team for their hard work putting together these videos and sharing their design-thinking process for us all to learn from!

You can check out other resources and research in road safety education here.